a. The separation of a substance into its constituent elements to determine either their nature (qualitative analysis) or their proportions (quantitative analysis).
Returning to a term’s roots can be an illuminating exercise, and our introduction to web analytics this week can be usefully prefaced by using the definition above and thinking about analytics as a qualitative and quantitative process, breaking down a complex mass into its constituent parts to understand it better.
Amazingly, any website operating right now – whatever it’s for, be it e-commerce, not-for-profit, a blog – has a conversion rate (site visitors actually doing what the site operator wants them to do) typically estimated at 2%! Web analytics offers us the toolkit to understand what is going wrong with the other 98%. It’s both fascinating and fundamentally important.
With that in mind, your assignment details this week are:
- Choose one entry from the following blog on web analytics: Occam’s Razor by Avinash Kaushik.
- Set up an account in piktochart.
- Create an infographic using piktochart. The infographic should illustrate the information in your chosen blog post
- Post a link to the original Occam’s Razor blog post along with your infographic to your blog and share the post on Twitter using the hashtag #CEID100.
Your infographic will be graded based on the following:
- Content – does it accurately portray the important information in the blog post.
- Spelling, readability, presentation – should be impeccable.
- Information is easy to understand and aesthetically pleasing. White space and graphics are used where appropriate.
- You are able to show, rather than tell a good portion of the information.
Due by 11:59pm Friday.
My infographic is based on the article “See, Think, Do, Care Winning Combo: Content +Marketing +Measurement!” by Avinash Kaushik on Occam’s Razor. The link is provided: https://www.kaushik.net/avinash/see-think-do-care-win-content-marketing-measurement/